Contact: Alexandra Fasulo
90 Washington Street
Manhattan, NY 10006
New York, NY, April 17, 2018: Allegra Paris, a brand-new, Manhattan-based, up-and-coming athleisure wear and swimwear brand incorporating elements of urban versatility with hand-painted accents, today officially went live with pre-order availabilities for the first set of athleisure apparel: Allegra Paris Active: Collection I.
Pursuing strict, yet flexible fabric that was created with sustainable, limited-edition manufacturing, Allegra Paris is fighting fast-fashion mass production with an emphasis on small-batch development today.
“Mass production has destroyed the fashion industry, with the likes of Forever 21 teaching consumers that it’s not about the blood, sweat, and tears that used to go into the development of clothing anymore,” said Allegra Fasulo, CEO at Allegra Paris. “We’re bringing the essence of fashion back to its roots, introducing a sustainable athleisure and swimwear collection that flatters and supports the figure with hand-made precision.”
Allegra Paris Active features a collection of athletic pants and sports bras that are created with firm fabric, providing necessary support for fitness while also complementing the shape. Sporting the tagline “workout ready, street ready,” Allegra Paris Active can be worn to the gym or out on a date, made with the classic on-the-go New Yorker in mind.
“We are incredibly excited to be officially launching Allegra Paris Active, with more collections and our swimwear line to follow,” said Fasulo. “To us, it’s about more than making a profit from apparel sales; it’s about changing the mentality behind sustainable fashion consumption today.”
Allegra Paris Swim will officially launch in May 16th, 2018.
For more information, visit: allegraparis.com.
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